Audi has long been known for its clear and structured model naming system. However, in 2023, the German carmaker introduced a new strategy that categorised electric vehicles (EVs) with even numbers and internal combustion engine (ICE) vehicles with odd numbers. While intended to clarify the brand's transition towards electrification, this approach caused confusion among customers and dealers. Now, Audi has decided to revert to its original naming structure. But what does this mean for consumers and the future of Audi's lineup? Let’s break it down.
For years, Audi followed a simple alphanumeric format:
- ‘A’ models represented saloons and hatchbacks (A3, A5, A6), while ‘Q’ models were SUVs (Q3, Q5, Q7).
- Performance models followed this logic, with ‘S’ and ‘RS’ variants for sportier versions.
- Powertrain distinctions were marked separately, such as TFSI for petrol, TDI for diesel, and e-tron for electric.
This system was intuitive, making it easy to understand where each model sat in Audi’s range.
In an attempt to modernise its lineup and highlight its transition to electric vehicles, Audi implemented an odd-even naming system:
- EVs received even numbers (e.g., the electric replacement for the A4 was called the A6 e-tron).
- ICE models retained odd numbers (e.g., the combustion-powered A4 became the A5).
The idea was to clearly separate Audi’s traditional and electric models, helping buyers differentiate between powertrains at a glance. However, this strategy did not go down well.
Despite Audi’s intentions, the odd-even system led to unintended consequences:
- Confusion among long-time Audi owners – Buyers were familiar with names like the A4 and A6, and suddenly shifting these caused frustration.
- Disrupting model identity – Some customers found it odd that a long-established name like A4 was now A5, even though it was still an ICE vehicle.
- Dealership difficulties – Sales teams had to spend extra time explaining the new system to potential buyers, complicating transactions.
Acknowledging the confusion, Audi has now decided to abandon the odd-even naming convention and return to a unified structure:
- Both ICE and EV models will share the same nameplates, maintaining familiarity for consumers.
- Powertrains will be distinguished by additional designations, such as:
- TFSI for petrol models
- TDI for diesel models
- e-tron for electric models
For example, instead of an A6 e-tron and an A5 petrol, we will see both ICE and electric versions under the A6 badge, making it clearer that they belong to the same model family.
This return to Audi’s traditional naming system brings several benefits:
- Easier to understand model hierarchy: No need to work out whether a model is electric or ICE based on its number.
- More simplified purchasing decisions: Buyers can now choose their preferred model and simply pick the powertrain that suits them.
- Clearer brand identity: Audi retains its recognisable model names while simplifying its electrification strategy.
This move highlights the challenges car manufacturers face when balancing tradition with innovation. As Audi continues its shift towards electric mobility, customer feedback will play a key role in shaping future decisions. The company remains committed to electric and hybrid technology while ensuring its naming strategy remains accessible to all.
For now, Audi fans can breathe a sigh of relief as the familiar model names return. Whether you’re looking at an Audi TFSI, TDI, or e-tron, choosing the right vehicle just got a lot simpler. For further details on Audi’s naming strategy, check out Audi's official website.
For more information, why not check out our blog on New Audi A5: Is it Replacing the Audi A4? We also produce a range of weekly blogs on various topics, which can be found in the blog section of our website.
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